Top 7 Best CRM For Small Real Estate Businesses in India  

Asenqua Tech is reader-supported. When you buy through links on our site, we may earn an affiliate commission.

In the dynamic realm of real estate, where every lead counts and every relationship matters, understanding the power and benefits of Customer Relationship Management (CRM) systems is of utmost importance for success. For small real estate businesses in India, efficient CRM solutions serve as the backbone for managing leads, nurturing client relationships, and streamlining operations. Centralized Data Management: CRM software acts as a centralized repository for storing all client-related information, including contact details, property preferences, and communication history.

Let us explore the significance of CRM software and the top 7 CRM for real estate businesses.

Why CRM Matters?

CRM software acts as a one-stop hub for organizing, tracking, and analyzing interactions with prospects and clients. For small real estate businesses, investing in the right CRM solution can significantly enhance operational efficiency, facilitate targeted marketing campaigns, and ultimately drive revenue growth. By effectively managing leads and automating tasks, CRM systems allow real estate professionals to deliver personalized experiences and foster long-term relationships with clients.

1.Efficient Lead Management: With CRM, real estate professionals can effectively track and prioritize leads, ensuring that no opportunity slips through the cracks.

2.Personalized Customer Interactions: CRM systems enable personalized communication with clients, allowing real estate businesses to tailor their marketing tactics and offer exceptional customer experiences.

3.Streamlined Operations: CRM software automates repetitive tasks and workflows, freeing up time for real estate professionals to focus on their main activities, such as prospecting and closing deals.

List of Best CRM for Small Real Estate Business in India


Founded in 2011, Sell.Do stands out as a dedicated Real Estate CRM solution designed specifically for the real estate industry. With robust features customized to meet the unique needs of Indian real estate professionals, Sell.Do offers robust lead management, property tracking, and client engagement functionalities.

  • Property Tracking: Sell.Do allows real estate businesses to track properties through every stage of the sales cycle, from listing to closing.
  • Client Engagement Tools: The CRM offers tools for sending personalized property recommendations, scheduling property viewings, and following up with clients.
  • Customizable Workflows: Sell.Do enables users to create custom workflows, which help eliminate repetitive tasks and streamline processes.

2.NetHunt CRM

NetHunt CRM is a versatile solution that seamlessly integrates with Gmail, making it ideal for small real estate businesses reliant on email communication. With its intuitive interface and customizable workflows, NetHunt CRM empowers real estate entrepreneurs to streamline lead management and enhance productivity.

  • Gmail Integration: NetHunt CRM integrates directly with Gmail, allowing users to access CRM data within their email interface and synchronize emails with CRM contacts.
  • Customizable Fields and Views: Users can customize fields and views to align with their unique business processes, ensuring that the CRM adapts to their needs.
  • Email Campaign Automation: NetHunt CRM enables users to create and automate email campaigns, helping real estate businesses stay engaged with leads and clients.

3. FreeCRM for SMBs

As the name suggests, FreeCRM for SMBs offers a cost-effective CRM solution tailored for small and medium-sized businesses in India. With features such as contact management, task automation, and sales pipeline tracking, FreeCRM enables real estate professionals to optimize their operations without breaking the bank.

  • Affordable Pricing: FreeCRM for SMBs offers a free tier with basic features, making it accessible to small real estate businesses with limited budgets.
  • Contact Management: The CRM provides tools for organizing and segmenting contacts, allowing users to target their marketing efforts effectively.
  • Task Automation: Users can automate repetitive tasks such as follow-up emails and appointment reminders, saving time and increasing efficiency.

4. Freshsales CRM

Backed by powerful automation capabilities and advanced analytics, Freshsales CRM is a popular choice among Indian real estate businesses seeking to scale their operations. With features such as AI-driven lead scoring and built-in telephony, Freshsales CRM empowers real estate professionals to boost sales and deliver exceptional customer experiences.

  • AI-driven Lead Scoring: Freshsales CRM uses artificial intelligence to analyze lead behavior and prioritize leads based on their likelihood to convert, enabling real estate professionals to focus their efforts on high-potential prospects.
  • Built-in Telephony: The CRM includes built-in telephony features, allowing users to directly make and receive calls within the platform and automatically log call details.
  • Advanced Analytics: Freshsales CRM provides in-depth analytics and reporting capabilities, giving real estate businesses valuable insights into their sales performance and customer interactions.

5. iCRM Cratio Real Estate CRM

iCRM Cratio Real Estate CRM is specifically designed to resolve the unique challenges faced by Indian real estate entrepreneurs. With its comprehensive suite of tools for lead management, marketing automation, and transaction tracking, iCRM Cratio enables real estate professionals to streamline their workflows and maximize efficiency.

  • Indian Real Estate Focus: iCRM Cratio Real Estate CRM is tailored to the Indian real estate market, with features and functionalities designed to meet the specific needs of Indian real estate professionals.
  • Marketing Automation: The CRM offers tools for automating marketing campaigns, including email drip campaigns, social media integration, and lead scoring.
  • Transaction Tracking: iCRM Cratio allows users to track transactions from initial contact to closing, providing visibility into the entire sales process.

6. Cratio Real Estate CRM

Another noteworthy CRM solution for the Indian real estate market is Cratio Real Estate CRM. With its user-friendly interface and substantial customization options, Cratio Real Estate CRM allows real estate industry professionals to manage leads, track properties, and nurture client relationships easily.

  • User-friendly Interface: Cratio Real Estate CRM features a user-friendly interface that makes it easy for real estate professionals to navigate and use the platform effectively.
  • Customization Options: Users can customize fields, layouts, and workflows to align with their business requirements, ensuring that the CRM adapts to their needs.
  • Property Tracking: Cratio Real Estate CRM provides tools for tracking properties, including listing details, property status, and client interactions.

7. Wise Agent CRM

Rounding off our list is Wise Agent CRM, a feature-rich solution that caters to the diverse needs of small real estate businesses in India. With its robust contact management, email marketing, and transaction tracking capabilities, Wise Agent CRM empowers real estate professionals to stay organized and focused on driving business growth.

  • Contact Management: Wise Agent CRM offers robust contact management features, allowing users to organize contacts, track interactions, and segment lists for targeted marketing campaigns.
  • Email Marketing: The CRM includes built-in email marketing tools, enabling users to create and send personalized email campaigns to engage leads and clients.
  • Transaction Tracking: Wise Agent CRM provides tools for tracking transactions, including contract details, deadlines, and document management.


CRM software plays a pivotal role in the success of small real estate businesses in India. By investing in the right CRM solution, real estate entrepreneurs can streamline operations, manage leads effectively, and enhance customer relationships. The 7 CRM platforms highlighted in this blog offer personalized solutions to meet the diverse needs of Indian real estate professionals.

Similar Posts