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As a web designer at cmsMinds – web design company in raliegh, I’ve seen my fair share of trends come and go. But some truths about great web design are timeless. I’m here to share a few pearls of wisdom I’ve picked up along the way. So, grab a coffee, and let’s chat design.
Tip 1: White Space is Your Best Friend Let’s talk about white space – or as I like to call it, the “breathing room” for your content. It’s tempting to cram every pixel with info, but space is the unsung hero of design. It’s about pacing. Let your users digest one bite at a time.
Example: Imagine a book where text covers every inch of every page, with no margins or paragraph breaks. It’d be exhausting to read, right? Now picture a website with lots of space around titles, text, and images. It feels like taking a stroll rather than sprinting through a crowded mall. That’s the power of white space.
Tip 2: Your Graphic Designer Deserves a Cookie (and a Budget) Here’s the thing: your cousin’s Photoshop skills might not cut it. Good design is like fine wine – you need an experienced sommelier. Invest in a seasoned graphic designer. Trust me, your site will thank you with better engagement.
Example: Think of a homemade birthday card versus a professionally designed one. The homemade one has charm, but the pro version has that ‘wow’ factor. A good graphic designer can turn your ‘okay’ site into a polished, professional-looking one that stands out.
Tip 3: Colors Should Tell Your Story, Not Just Your Taste I love teal as much as the next person, but my website isn’t a personal wardrobe. It’s about what colors say to your audience. They’re your brand’s voice, so choose a palette that resonates, not just one that matches your coffee mug.
Example: Let’s say you’re selling eco-friendly products. A color scheme with earth tones like green and brown can quickly communicate your commitment to the environment. It’s like your site is wearing a uniform that tells customers what team it’s on.
Tip 4: Float Like a Butterfly Gone are the days of flat, lifeless designs. With CSS magic, elements can float on your page, giving it a layered, modern vibe. It’s like having a 3D effect with a flat-screen budget!
Example: Imagine leaves gently falling on a pond, creating layers of interest. Now apply that to your website with buttons and photos that seem to hover with subtle shadows, giving the impression they’re floating above the background. It adds a touch of elegance and depth.
Tip 5: Breadcrumbs Aren’t Just for Birds Ever clicked through a website feeling like Hansel or Gretel? That’s where breadcrumbs come in. They’re the trail back home or to any page you’ve been. It’s a simple touch but trust me, it’s a usability lifeline for your users.
Example: You’re in a huge mall, and you follow signs back to the entrance. Online, breadcrumbs are those little text paths at the top of a page that show you how you got there. For instance, Home > Electronics > Cameras > DSLR Cameras. They’re a map and a quick way to jump back.
Tip 6: Don’t Pack It All on the Homepage A crowded homepage is like a hoarder’s living room. You don’t know where to look, right? Keep it simple. Draw them in with a clean entry point, then guide them deeper into your site. Less clutter, more class.
Example: Imagine a front yard scattered with bikes, garden tools, and toys. Overwhelming, right? Now picture a tidy porch with a welcoming mat and a single, lovely potted plant. That’s your homepage: an inviting entry, not a place to dump everything you own.
Tip 7: Silence Can Speak Volumes Here’s a hard truth: sometimes, we designers love our words too much. But your users’ time is precious. Cut the fluff. Make those words earn their place on your page. If they don’t serve a purpose, let them go.
Example: Example: It’s like meeting someone who doesn’t stop talking. You might miss the important stuff. But someone who speaks clearly and pauses lets you digest their words. Trim the website text to the basics, helping users spot the essential points faster.
Tip 8: Let them explore your website furtherlong
And finally, make your site a playground to play with. Allow your users to interact, explore, and discover your whole of the website. The longer they’re engaged to any page or content, the better chances they’ll stick around and convert as a lead. Whether it’s a cool animation or an insightful quiz, make it fun for them to hang out on your site.
Example: It’s like a fun magazine with puzzles at the end of the story book. You always hang there to solve them. Just add a simple game or a poll on the web page and instruct them to “Join the fun!” or “Vote now!” It will help you keep them all engrossed on your page a little longer than usual.
So there you have it – a little peek into the design philosophy here at cmsMinds. Remember, web design isn’t just about looking good; it’s about creating a journey for your user. And sometimes, it’s those little touches that make all the difference.So there you have it all of my experience jotted down briefly – a little peek into the design philosophy. Remember, web design isn’t just about looking good but creating a journey for your end user. And most times, it’s not high -end design shots but those little touches that make all the difference.