IGGM Monopoly Go Reviews: Its Success Is Inseparable From Its Constantly Updated Events And High Sociality

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Some time ago, the developers of Monopoly Go announced news that they had achieved a huge milestone. That is, they generated $5 billion in revenue in less than two years after its release. This is the fastest mobile game to create so much wealth in history.

The game’s developers said that it is not easy to make a game that can have a place among the 1.4 million games in the app store, especially with some elite games like Pokemon Go, Royal Match and Genshin Impact.

Reasons For Success

Excellent Game Production

Since 2016, the game has entered production. It took seven years and $70 million to finally produce a mobile board game with free game mechanics and strong social elements.

Compared with other games, the production cycle and investment amount of this game are much higher. But the developers said that for a free online service field and a game with a life cycle of 10 or even 20 years, such an investment is actually reasonable.

At first, one of the biggest challenges the creative team faced was how to inject Monopoly game we love in our daily lives into the mobile terminal. The early versions of the mobile terminal emphasized skills too much, and the game was not very social. This made players give a general evaluation of the game.

For a game that relies so much on luck to Monopoly Go dice rolls, it can’t bring players a tense and exciting gaming experience. And these problems are constantly being improved in later updates.

Constantly Updated Content And Events

From the beginning, the developers have used data to closely monitor players and adjust or launch new content in a timely manner based on player feedback, such as single-player banner events and tournament events updated every two days, and sticker albums with some popular IPs to launch a wider audience.

For example, the current collaboration with Star Wars has launched an album with 26 sets of Monopoly Go stickers, each of which requires collecting 9 unique stickers to be completed. There are also 4 Prestige sets, which can only be unlocked after collecting the main game album. Not only that, players also have the opportunity to get a Galactic Chance card with a Star Wars theme.

These continuous adjustments and large-scale promotions are very important for Monopoly Go, a game with many competitors, especially in the current situation where more and more people are returning to their daily lives and reducing their gaming time.

In addition, players’ attention comes not only from mobile games, but also from social media promotions, in-game music, and some live events with Monopoly Go themes. And the developers have been committed to promoting this game suitable for all ages to all parts of the world in the past few years, making it more and more influential.

Attracting Players To Invest Money

One of the reasons the game generated more than $3 billion in revenue in its first year is that it continues to consume players’ time and money. The game’s developers said that people only have two things, one is disposable time, and the other is disposable money. While the game continues to attract players to invest time, it also makes players willing to invest money.

Moreover, in this game that relies heavily on luck, dice are very important. Therefore, in daily events, you can get rewards by collecting a set of Monopoly Go cards, which includes the dice we need.

Therefore, in order to get enough rewards, it is not enough to just complete daily activities to collect stickers or get free dice. At this point, players can buy Monopoly Go dice at their own expense to meet their own needs and get a chance to get rich in the game.

High Sociality

The developer emphasizes that the fun of this game is not only to create wealth, but also to get fun from the people who play the game with you. Creating wealth for yourself and bankrupting others, even if that person is your friend, this game experience makes most players unable to extricate themselves.

One of the successes of this game is that it focuses on the real social circle of players in reality rather than the social circle in the game. The developer is committed to allowing players to invite their relatives and friends to play in the game together.

Such a social game can make players return to the game for weeks, months, or even years. According to the data from the developer, about 1 million players visit this game every day.

Such a well-designed and easy-to-use mobile game makes many people who have heard of it want to try it, and the friends and relatives of these players also become potential players. This design has set off a wave of popularization of players.