How to Design Content for a Website?

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When you think of a website, do you consider it with or without content? Because there’s only one right answer here. Website designs must always include content. In fact, it is the first and most important thing a user considers when they enter your website. Whether to grab the reader’s attention or improve SEO rankings, well-crafted content is the key.

But how do you exactly ensure the best content? Here are 10 proven formulas Melbourne web design companies use to design content for their clients. Learning these will give your content extra mileage in terms of UX and SEO.

Let’s start with a creative tip.

1. Start with a Story

As a user, would you be interested in reading stiff, formal content or content that narrates a gripping story? Most will prefer the second one. Stories create a bond between you and the reader, which lasts a long time.

So, instead of diving straight into product descriptions or service offerings, begin by telling a story that resonates with your audience. This type of content humanises your brand, and you can use it anywhere you like:

• Journey of your brand
• Customer success stories
• Behind-the-scenes glimpses

2. Use Dynamic Typography

Content design doesn’t only mean the words you write or the stories you narrate. There’s also a visual aspect to it — the typography. The font you use plays an essential role in conveying your brand’s personality and message.

That’s why many Melbourne web design companies experiment with dynamic typography rather than sticking to traditional fonts. It adds visual interest and draws attention to key elements of your content.

In simple terms, just play with different font sizes, weights, colours, and styles to create hierarchy and emphasis. You can even try adding animated effects to headlines, such as fading in or scaling up. This grabs users’ attention instantly and raises their interest.

3. Embrace White Space

Imagine your website has text, text, and only text. How would you feel? Would you want to read an endless copy? Probably not. That’s why White Space is crucial in every web design. It creates the much-needed harmony between different elements in the website design.

White space, or negative space, allows content to breathe and ensures that visitors aren’t overwhelmed by cluttered layouts. It directs focus, improves comprehension, and gives your content a more polished look. So, make sure your design involves enough white space.

4. Optimise for Accessibility:

You can’t tell who your end user is. You can target whoever you want, but you can’t know who ultimately opens your website. If someone with a vision or hearing disability views your site, they may feel discomfort to navigate. That’s why professional Melbourne web design companies make it a priority to optimise websites for accessibility.

This ensures that your content is easily accessible to all users, including those with disabilities. The following are some examples:

• Using descriptive alt text for images
• Providing transcripts for audio and video content
• Implementing keyboard navigation options

By making your website more inclusive, you will reach a broader audience and demonstrate your commitment to accessibility.

5. Develop Interactive Quizzes or Polls:

User interaction and engagement are crucial for website success. But how can you achieve that? One of the ways you encourage active participation from your visitors is by incorporating interactive quizzes or polls into your website content. Not only do these interactive elements make your content more engaging, but they also provide valuable insights into your audience:

• Their preferences
• Their interests
• Their behaviours.

Also, these quizzes will educate and entertain your users, heightening user engagement. You can also get help from a copywriter to develop effective quizzes.

6. Implement Parallax Scrolling:

Parallax scrolling is a technique where background images move at a different speed than the foreground content as the user scrolls, creating a sense of depth and immersion. Whether it’s a subtle parallax effect or a more dramatic implementation, parallax scrolling can make your website content more dynamic and memorable.

However, this may not be suitable for all kinds of websites. So, it is better to take the opinion of an experienced Melbourne web design company.

7. Set Visual Hierarchy:

Lastly, having a clear visual hierarchy in your content layout is crucial to guide visitors’ attention and prioritise important information. For this, Melbourne web design companies use techniques such as:

• Varying font sizes
• Different colours
• Defined placements to differentiate between headlines, body text, and CTAs.

Through this, you make it easier for users to navigate and digest the information on your website.

Last Message:

Designing content is a professional subject. So, it’s best to get help from an expert and ensure the required results. Make My Website is one of the best Melbourne web design companies that can help you with your content. Reach out if you need expert help.