10 Best Product Feedback Tools And Software To Improve Your Product

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Gathering customer feedback is paramount in the ever-evolving world of product development. The right product feedback tools make this process smoother, offering ways to collect, analyze, and use insights to create products that customers truly need and love.

Let’s explore the best product feedback tools to help you streamline your feedback process:

1. Zonka Feedback

Omnichannel Experience: Collect feedback smoothly across various channels like surveys, emails, in-app widgets, and more.
Ease of Use: User-friendly interface simplifies survey and feedback form creation.
Analytics and Reporting: Get in-depth analytics about customer sentiment to help make data-driven decisions for product improvement.

2. Survicate

Type: Customer feedback survey tool
Best for: Targeted surveys and real-time analytics.
Key Features: NPS, CSAT, and CES surveys, cross-channel deployment (web, mobile, email), intuitive interface, customizable survey templates, and real-time response tracking.

3. Qualaroo

Type: User research and customer feedback software
Best for: Contextual feedback via in-product surveys and intercepts.
Key Features: Microsurveys (Qualaroo Nudge), website intercepts, advanced targeting options, and AI-powered sentiment analysis.

4. UserVoice

Type: Product feedback tool
Best for: Established companies with the need for feedback consolidation, organization, and prioritization.
Key Features: Dedicated feedback forum, feature voting, product roadmap planning tools, and integrations with project management tools.

5. Usersnap

Type: Voice-of-the-customer tool
Best for: Teams that need to gather highly visual feedback on websites or apps.
Key Features: Bug reporting with screenshots and annotations, video screen recordings, targeted surveys, and integration with collaboration software.

6. Usertesting

Type: User testing tool
Best for: Getting direct feedback on prototypes, new designs, and user flows.
Key Features: Provides on-demand participants for moderated and unmoderated testing sessions, think-aloud protocols, video recordings of test sessions, and task success metrics.

7. Hotjar

Type: Website behavior analytics tool
Best for: Understanding user behavior and identifying pain points.
Key features: Behavior tracking, heatmaps, session recordings, user polls and surveys, and analysis tools.

8. Pendo

Type: Product analytics and in-app guidance tool
Best for: Analyzing usage patterns and offering in-app assistance for adoption and feature discovery.
Key Features: Product usage analytics, in-app walkthroughs and guides, targeted messaging, and feedback collection.

9. Typeform

Type: Versatile survey and form builder
Best for: Teams needing visually appealing and user-friendly interfaces for surveys and feedback forms.
Key Features: Design-focused form creation, customizable templates, conditional logic for survey paths, and built-in analytics.

10. Feature Upvote

Type: Feature upvoting tool
Best for: Companies prioritizing democratic decision-making based on customer requests.
Key Features: Public feature suggestion boards, voting and commenting by users, roadmap integration, and feedback status tracking.

Choosing the Right Tool

The “best” tool truly depends on your specific needs. Consider these factors:

Feedback types: Do you need surveys, visual bug reports, user testing videos, or a combination?
Data analysis: What depth of analysis and reporting do you require?
Budget: Tools range from free basic plans to enterprise-level subscriptions.
Integration needs: Does it need to connect with your CRM, helpdesk, or development tools?

Unlock the Power of Customer Insights

By using the right product feedback tools, you can gain the valuable insights needed to continuously improve your products, satisfying customers and ultimately driving business success.